What interviewers test in a data analyst interview
Most hiring loops have a live or take-home SQL round, a case or business round, and a behavioral round. The technical bar is not extreme, but accuracy matters: a wrong join that double counts revenue is an instant red flag.
Beyond technique, interviewers want analysts who ask why a number matters. The best answers connect a query to a decision someone made.
- SQL fluency: joins, GROUP BY, CASE, subqueries, CTEs and window functions
- Data cleaning: nulls, duplicates, outliers and inconsistent formats
- Statistics: distributions, hypothesis testing and correlation versus causation
- Business sense: defining KPIs and spotting misleading metrics
- Communication: telling a story with one clear chart
Technical topics to revise
Revise by solving problems, not by reading. Write ten SQL queries a day on a sample dataset such as an orders and customers schema, and explain each one out loud.
- SQL: INNER versus LEFT JOIN, ROW_NUMBER, RANK, LAG, LEAD and running totals
- Excel: XLOOKUP, INDEX MATCH, pivot tables, Power Query and conditional formatting
- Python: pandas groupby, merge, pivot_table, handling NaN and basic matplotlib or seaborn
- Statistics: standard deviation, confidence intervals, t-tests and sample size
- A/B testing: control and variant, statistical significance and novelty effects
- Dashboards: Power BI or Tableau basics, filters, drill-downs and choosing chart types
- Metrics: retention, churn, conversion rate, AOV and cohort analysis
How to structure your answers
For SQL questions, say your approach before typing: which tables, the grain of the result and any edge cases such as nulls or ties. Interviewers give partial credit for clear reasoning even when syntax slips.
For case and behavioral questions, use STAR but put the insight and the decision it led to at the centre. A result like the team reallocated budget to the top two channels is stronger than I built a dashboard.
How InterviewPlan AI helps you prepare
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